Madhavan who is the most successful male actor from south in national brand endorsements is continuing his winning ways.
Madhavan and Vidya Balan was the hot pair in the barrier breaking Airtel campaigns last year. For this year after trying to find suitable models to continue the campaign Airtel has zeroed on Madhavan again, but only without Vidya. This time Genelia D'Souza will feature with Madhavan chatting love in all Airtel advertising campaigns.
Meanwhile sources also say Airtel is still attempting for the fourth year in succession to rope in Ilaya Thalapathi Vijay. But the “Vettaikkara Sura” is still evading the overtures from the communication giant.
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