Friday, February 5, 2010

Ishqiya - A Complete Box Office Success

Naseeruddin Shah, Arshad Warsi &Vidya Balan starrer ‘Ishqiya’ grosses over Rs. 14 crore domestic in just three days. Produced by Shemaroo Entertainment, Vishal Bhardwaj Pictures, India Theatrical and distributed by Boney Kapoor’s BSK Network and Entertainment Private Limited, ‘Ishqiya’, has grossed over Rs. 14 crore at the domestic box office in the first weekend of its release.In just three days, the gross box office collections of the film in India have crossed Rs. 15 Crore on 522 screens. Friday morning shows opened with 40-60 percent in key areas like Delhi, Mumbai, Pune , Bangalore and evening settled down to 65-70 percent with average occupancy cultivating first day gross box office of Rs. 3.85 crore, with glowing reviews ranging from 3-4 star ratings and strong word-of-mouth from audience Saturday showed an impressive jump of 25-30 percent and settle down to Rs. 5 Crore, Sunday showed further jump of 30 percent compare to Friday and 8-10 percent compare to Saturday, garnered further Rs. 5.40 crore cultivating to cumulative an astounding opening weekend collection of more than Rs. 14 Crore gross box office.

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