Shahrukh & Salman's inner connection

Though the 2 superstars of Bollywood Shahrukh and Salman Khan prefer to stay as different as chalk & cheese from each other, but they certainly have an 'inner' connection.
Wondering how? Well the 2 stars recently became the brand ambassadors of respective innerwear company. While Dixcy Scott announced style bhai Salman Khan as its newest brand ambassador, then Shahrukh became the brand ambassador of Lux innerwear.
Earlier actor Sunny Deol used to endorse Lux innerwear, but now Shahrukh has been roped in to replace Sunny as the brand ambassador. And this is the first time ever Shahrukh will be seen endorsing an innerwear brand.