Amitabh Bachchan inaugurates IIFA Voting Weekend 2010

The International Indian Film Academy (IIFA) Voting Weekend for the IIFA Awards 2010, started on Friday, the 19th of March for members of the Indian Film fraternity. Each year over a thousand industry stalwarts, actors, directors, producers, technicians and composers among others cast their votes, which decide the nominations for the main awards. The 19th, 20th and 21st of March mark the 11th year of the IIFA's Voting Weekend, where Mr. Bachchan, the IIFA Brand Ambassador cast the first vote today to initiate proceedings.
The IIFA management has invited the Academy members and the Film Industry to cast their votes and shortlist nominations in the category of the Popular Awards. The Technical Award winners and the Popular Award nominations are derived from this voting weekend. As in the past, the prominent members from the fraternity are expected to participate this year as well.
Amitabh Bachchan, Honorary IIFA Brand Ambassador shares, "It is with great pride that I cast the first vote of the IIFA Voting Weekend 2010. Year upon year, the film fraternity put in their vote, as a mark of respect and support to their peers by voting for whom they deem to be the very best of the last year."
He adds, "As a member of the film industry, I look forward to another luminous decade, as IIFA journeys forth, sharing the Indian cinematic movement with the world, one country at a time."
2010 marks the eleventh year of the IIFA celebrations. The IIFA Awards started off as a dream to showcase Indian Cinema beyond Indian shores. Today, that dream has become a movement. After a magical decade wherein IIFA celebrations have been held in different parts of the world, the IIFA Weekend is now eagerly awaited as the ultimate celebration of Indian Cinema.
"The central endeavor of the IIFA Voting Weekend is to have the Indian Film Industry; the people behind the actual magic decide who the laurels should be bestowed upon. This gives them an opportunity to vote for their favourites and play judge. We have received much support in the last ten years and are overwhelmed by number of loyalists. In our eleventh year, we aspire to grow and take the Weekend and Awards to newer heights." said Wiz Sabbas Joseph, Director of Wizcraft International Entertainment Pvt. Ltd.