‘Your ability to learn faster than your competition is your only sustainable competitive advantage’… A praiseworthy quotation by Arie de Gues remains as the heart and soul of Jeeva’s mantra now. When the youngest actors in town not more than 2-films old are hamming it up their roles as mass heroes, Jeeva seems to be an elision by keeping himself adhered to varieties.Not all actors in their initial phase of career would opt to do serious films lacking commercial elements and again Jeeva stood out on par with excellence. Naturally, his sudden shift over paradigms into commercial films has again yielded him favorable results.According to the closer sources, the actor seems to have made a decisive statement that his upcoming films will be a mix of offbeat, commercial and various genres. Right now, he has 2 more films – ‘Singam Puli’ and ‘Roudram’ rolling fast on floors simultaneously. Soon after the completion of these projects, he’ll instantaneously start shooting for K.V. Anand’s ‘Ko’ and Kannan’s ‘Vandhaan Vendraan’.Totting up about his strategy, Jeeva makes it clear that he wants to be a perfectionist rather than competing with other actors.
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