Everybody in the recent times were wondering seeing the posters titled Dhillu Dura. There were lot of speculations going on the air whether this could me a movie or a dance programme or a tele serial which is to be telecast from a popular TV Satellite Channel. Putting an end to these speculations and wild guesses, the recent press release by N & DCommunications says that this is a social awareness campaign. This campaign has been executed by J D Jerry. This campaign is aimed at encouraging people to clear their misconceptions about and receive counseling at Integrated Counseling and Testing Centre. Three teasers will be telecast on all the leading TV Channels. In the first tease we can see the hero Dhillu Dura can be seen gyrating wearing fancy colorful dresses. This hero is a Casanova. If he wears a scarf around his neck it means he is in hunt of a girl and if he ties the same scarf around his head, it means he is ready for a fight. While the earlier teasers have established him as a self confident, all of a sudden he is found in a confused stage. He approaches the parrot astrologer and the soothsayers. He also approaches a a quack doctor but all is in vain.
Now finally he approaches the ICTC to clear his confusion. He gets the remedy and emerges as Dhillu Dura is now enlightened.
The core message in these teasers is that you can trust that you will get the right information at ICTC.
This project was conceived by N & D Communications which is headed by M Nachiappan. They have been known for the campaign for Power Soaps, Kalaignar Kaapittu Thittam, Repco Bank, CADD Centre, Sangam Hotels etc.
Dance director Ramji is playing the lead role in this teaser. J D Jerry of JJ Media Park has directed this teasers.
Dhillu Dura will make its mark across Tamil Nadu and spread awareness message.
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