In an innovative marketing strategy, UTV’s most anticipated film of the year, Raajneeti’s theatrical trailer will roadblock the key Zee Network channels in UK. All the Zee Network’s channels will exclusively air the new theatrical trailer today (April 29), a day prior it hits theatres with ‘Housefull’.
It will be for the first time such an innovation for a film is undertaken in UK by UTV. This novel initiative is set generate maximum eyeballs on Zee Networks prominent four channels. The trailer will play in primetime between 7:30 and 8:30 pm on each of these four channels. As a matter of fact, Zee is the leading South Asian network in the UK.
Directed by Prakash Jha, ‘Raajneeti’ includes Ranbir Kapoor, Katrina Kaif, Ajay Devgn, Arjun Rampal, Nana Patekar, Naseruddin Shah and Manoj Bajpai. The film is set to release in India on June 4, 2010.
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