Can "Endhiran" make RM20 million?
By Sivarasa Sothivadivel
4 Oct – The weekend box office belonged to revered actor Rajnikanth as his Tamil blockbuster "Endhiran" (variants: "Enthiran", "Robot", "Robo") grossed in excess of RM3 million across more than 100 Malaysian screens for the weekend just gone, while Facebook movie "The Social Network" topped the U.S. charts with an estimated gross of US$ 23 million. The latter opens in Malaysia this 11 November.
Sources within Lotus Five Star AV have confirmed that they are expecting a 100-day run and a total gross of RM20 million if Rajnikanth fans throw their support behind the Kollywood giant.
Many cinemagoers have been bombarding the cinema chains on social networks such as Facebook and Twitter with pre-sales enquiries prior to the opening day. Fortunately, there was no repeat of the "Sivaji" fiasco two years ago where problems with the digital download of the movie resulted in delayed or cancelled shows and a horde of angry patrons, which in turn resulted in public mayhem involving police intervention.
Cinema showtimes for "Endhiran" were also the most viewed on Cinema Online's website, with more than 50,000 unique page views by the opening day. Leading chain GSC also reported a spectacular spike in their Facebook activity notification, mostly attributed to anxious fans who were waiting for reservations to open for the monster title.
 Two Rajnikanth fans Maheshan, 24, and Hariharan, 19, made their way from Rawang to TGV CapSquare when they couldn't get tickets to Pawagam Sun in Rawang on the opening day |  Lotus Five Star State PJ registered sold out halls for almost every show over the weekend for "Endhiran". No untoward incidents were reported. |
 Patrons came to GSC MidValley as early as 9am before the cinema opened on a Saturday morning to try for better tickets |  Local rapper Yogi B came with singer Reshmonu and was led up onstage to comment on the Rajnikanth movie |
 Filmmakers Farid Kamil & Pierre Andre came to watch "Endhiran" |  "Endhiran" was the generally the fastest selling movie across all cinemas playing it |
At the TGV CapSquare premiere of "Endhiran" last Thursday night, a host of local filmmakers showed up to witness the undeniable box office phenomenon, including David Teo, Yusof Haslam, Afdlin Shauki, Farid Kamil and Pierre Andre. The proceedings were officiated by Chief Minister of Perlis Datuk Seri Md Isa Sabu and also Lotus Five Star strongmen Dato' Doraisingam and Garuna Murthee.
http://www.cinema.com.my/news/news.aspx?search=2010.n_101004wbo_4289
"Endhiran" mania continues
By Lai Swee Wei
 Rajnikanth and Aishwarya Rai in "Endhiran". |
11 Oct – The robo mania has yet to die down as Rajnikanth's fans continue to flood cinemas nationwide over the weekend just gone (7-10 Oct) to catch sci-fi action "Endhiran" (aka "Robot" in Hindi) with Bollywood beauty Aishwarya Rai. Meanwhile, director Ahmad Idham's comedy sequel "Jangan Pandang Belakang Congkak 2" managed to hit RM1.5 million in its opening weekend, according to actress Lisa Surihani's Facebook shout out.
http://www.cinema.com.my/news/news.aspx?search=2010.n_101011wbo_4306
Boxoffice Mojo site Reports for Malaysia :
http://boxofficemojo.com/intl/malaysia/?yr=2010&wk=41&p=.htm
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